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What is UGC?: Breaking Down User-Generated Content

UGC or user-generated content is any type of content that is created and shared by users of a product or service rather than by the brand.

Getting Customers to Find You: A Guide to Instagram SEO

On Instagram, SEO operates in a manner similar to traditional search engines. Users can search for profiles, posts, places, and hashtags.

What Are Content Pillars and How To Use Them: Building a Stronger Social Media Presence

Content pillars are the core themes or topics that a brand consistently focuses on and communicates through its social media channels.